Tracy Clenshaw Joins Fred. Olsen Travel as Head of Commercial

Fred. Olsen Travel has announced that Tracy Clenshaw has joined the company in the newly-created role of Head of Commercial.

Tracy, who joined on 2nd September, brings with her extensive travel experience spanning over three decades starting as a travel agent, working for tour operators, consortia, cruise lines and most recently, as Commercial Director at Cruise 1st & Real Response Media.

The newly created role will cover all commercial functions across Fred. Olsen Travel, including their retail shops, franchise business and the Fred. Holidays tour operation.

Tracy will support Director of Retail, Paul Hardwick, and Director of Tour Operations, Tricia Birmingham, by overseeing a strong commercial team to focus on sales and marketing functions to further grow both areas of the business. Tracy and her team will also work to support all key suppliers in driving both business and revenue for all departments.

Paul Hardwick, Fred. Olsen Travel’s Director of Retail comments: “I am thrilled to have someone of Tracy’s experience and expertise join our Fred. Olsen Travel team, and I know she will be a great asset in continuing to drive margins, profitability and revenue across our business. We have seen significant growth in all areas of our business in recent years and this role will allow for better support commercially and also allow us to support growth targets and ambitions with all of our preferred partners.”

Tracy Clenshaw adds: “I am excited to join Fred. Olsen Travel at such a pivotal time in its growth journey.  I’m delighted to be working closely with Steve, Paul and Tricia and the talented team here to build on its strong foundation and take our commercial strategy to the next level. With my strong track record in driving revenue growth and forging strong strategic partnerships I will oversee all commercial functions with the aim of building a high performing product and commercial team to accelerate growth and market expansion. I’m so happy to be working with a leadership team who really knows their stuff when it comes to selling cruise and holidays.”